Defined market positioning, value proposition, and messaging frameworks for an early-stage AI platform entering a crowded B2B market.
Translated complex algorithmic capabilities into clear product messaging
Developed target customer personas and 0-to-1 launch playbooks
0-to-1 GTM Launch • Executive Messaging
Enterprise & Employee Insights
Hologic Global Employee Engagement
LEAD QUALITATIVE RESEARCH and ACCOUNT DIRECTOR
Orchestrated an international qualitative employee research initiative across 4 countries to evaluate internal workflows, organizational alignment, and corporate engagement barriers.
Designed end-to-end employee interview protocols and feedback loops
Synthesized multi-market workforce data into actionable strategy recommendations for executive leadership
89% Participation Rate • 4 Global Markets
Creator Economy & Growth
Coppertone & Consumer Influencer Ecosystems
Principal Campaign Strategist
Designed and scaled high-converting creator ecosystem strategies and influencer activations for national consumer brands.
Managed multi-creator partnerships
Built repeatable campaign operations frameworks connecting reach to retail conversion
Scaled Creator Ecosystems • National Engagement
Lifecycle Marketing & Ops
Vote Run Lead & NYC DOE Growth Funnels
Director of Digital Strategy / Growth Consultant
Engineered omnichannel acquisition, SMS/email lifecycle marketing, and virtual onboarding funnels for high-stakes civic tech and public sector initiatives.
Managed 10+ person cross-functional teams utilizing OKR frameworks
Transformed campaign analytics into 0-to-1 virtual event programs
120% Growth • 15,000+ Active Users
Leadership, Media, & Impact
Leadership & Industry Recognition
NYSE Opening Bell
Blue Star Families Bell Ringing — New York Stock Exchange
What Founders & Leaders Say
Real feedback from executive partners, founders, and digital leads.
Product Strategy & Advisory
Zanade has a great charismatic energy. She knows how to concisely answer a marketing issue using thoughtful and helpful insights. Her high-level evaluation gave me the confidence to proceed with a high-level marketable product.
SF
Startup Founder & Client
Product Strategy & Advisory
PR & Media Relations
I want to give a huge shout out to Zanade Mann for my amNewYork interview where I was featured as a thought leader in my 20+ year real estate career! Publicist extraordinaire... If you have goals that you want to reach in your career, you need to hire Zanade. What took you a lifetime to accomplish, she can level up in a matter of minutes.
RE
Real Estate Executive & Thought Leader
PR & Media Relations
Growth & Marketing Advisory
Zanade is a dream to work with! We've collaborated on multiple projects and I can attest: her marketing expertise is second to none. Her enthusiasm and positive vibes are contagious... You need Zanade Enterprises on your team!
SP
Strategic Partner & Client
Growth & Marketing Advisory
Website & UX Copywriting
Zanade Enterprises provided copywriting services for a website we were developing and did an excellent job. We worked directly with Zanade, and she was super responsive and conscientious. I and our other stakeholders were very pleased with her work.
DP
Digital Project Leader
Website & UX Copywriting
Product & Technical Toolkit
Product & Growth Strategy
GTM StrategyProduct PositioningCustomer InsightsFunnel OptimizationUser Persona MappingLifecycle Marketing
Technical & Vibe-Coding
System ArchitectureAPIsSQL QueryingSupabaseLovableCursorGitHub